By Christopher Lombardo

Some brands are associated with numbers: Jack Daniel’s has “Old Number 7,” while KFC has its 11 herbs and spices. But Heinz has long had a tie to 57, with the numeral displayed on its ketchup bottles to stand for its “57 varieties.” And with the approach of Super Bowl LVII – which is, for those unaware, 57 – the brand has a chance to help people who may have trouble with their Roman numerals.

http://strategyonline.ca/2023/01/26/heinz-wants-to-clear-up-once-and-for-all-confusion-about-the-super-bowls-roman-numerals/